---
title: "Personalizing links with dynamic parameters"
description: "After setting up your Booking pages or Master pages, you'll need to share them with your prospects and Customers."
url: "https://help.staticso2.com/scheduleonce/sharing-publishing/personalized-links/personalizing-links-with-dynamic-parameters"
---

After setting up your [Booking pages](https://help.staticso2.com/scheduleonce/event-types-booking-pages/booking-pages/introduction-to-booking-pages "Introduction to Booking pages") or [Master pages](https://help.staticso2.com/scheduleonce/master-pages-resource-pools/master-pages/introduction-to-master-pages "Introduction to Master pages"), you’ll need to share them with your prospects and Customers. In this section, you will learn how to Personalize links with dynamic parameters.

## Creating a Personalized link using URL parameters

[Section titled “Creating a Personalized link using URL parameters”](#creating-a-personalized-link-using-url-parameters)

Personalized links using [URL parameters](https://help.staticso2.com/scheduleonce/sharing-publishing/personalized-links/url-parameters-syntax-and-processing-rules "ScheduleOnce URL parameters and processing rules") are [Booking page](https://help.staticso2.com/scheduleonce/event-types-booking-pages/booking-pages/introduction-to-booking-pages "Introduction to Booking pages") links that contain Customer information and [Booking form](https://help.staticso2.com/scheduleonce/customization-branding/booking-forms-editor/introduction-to-booking-forms-editor "Introduction to the Booking forms editor") data. With **Personalized links (URL parameters)**, prospects and Customers click on your Booking page link and pick a time, without having to provide any information that is already known to you.

The Booking form can either be [prepopulated with their details](https://help.staticso2.com/scheduleonce/event-types-booking-pages/booking-forms-redirect/prepopulated-booking-forms "Prepopulated Booking forms") or skipped altogether. You can also add [source tracking](https://help.staticso2.com/scheduleonce/managing-bookings/analytics/using-oncehub-with-utm-tracking "Using ScheduleOnce with source tracking (UTM tags)") tags to personalized Booking page links, letting you analyze where your bookings come from.

[Learn more about creating a Personalized link using URL parameters](https://help.staticso2.com/scheduleonce/sharing-publishing/personalized-links/personalizing-with-dynamic-url-parameters "Creating a Personalized link using URL parameters")

## Personalized links using CRM record IDs

[Section titled “Personalized links using CRM record IDs”](#personalized-links-using-crm-record-ids)

**Personalized links using CRM record IDs** can be either static or dynamic, but are most often used as dynamic links. In contrast to [Personalized links (URL parameters)](https://help.staticso2.com/scheduleonce/sharing-publishing/personalized-links/personalizing-with-dynamic-url-parameters "How to create a Personalized Link (URL parameters)"), these links include a CRM record ID instead of actual Customer information. The record ID is used to retrieve Customer information from your CRM via an API.

[Learn more about personalized links using CRM record IDs](https://help.staticso2.com/scheduleonce/sharing-publishing/personalized-links/personalizing-with-dynamic-crm-record-ids "Personalized links using CRM record IDs")

## Using Personalized links (URL parameters) in email marketing apps

[Section titled “Using Personalized links (URL parameters) in email marketing apps”](#using-personalized-links-url-parameters-in-email-marketing-apps)

You can use dynamic personalized links in any email marketing app that supports merge fields.

[Learn more about using Personalized links (URL parameters) in email marketing apps](https://help.staticso2.com/scheduleonce/sharing-publishing/personalized-links/personalized-links-in-email-marketing-apps "Personalized links (URL parameters) in email marketing apps")

## Maximizing booking rates in marketing campaigns

[Section titled “Maximizing booking rates in marketing campaigns”](#maximizing-booking-rates-in-marketing-campaigns)

When booking appointments is part of your [lead generation](https://help.staticso2.com/scheduleonce/sharing-publishing/web-form-integration/using-oncehub-for-lead-generation "ScheduleOnce for lead generation") or [lead qualification](https://help.staticso2.com/scheduleonce/sharing-publishing/web-form-integration/oncehub-for-lead-qualification "ScheduleOnce solution for lead qualification") marketing campaigns, it’s important to optimize your booking rates.

[Learn more about maximizing booking rates in marketing campaigns](https://help.staticso2.com/scheduleonce/sharing-publishing/personalized-links/configuring-your-booking-page-for-maximizing-booking-rates-in-marketing-campaigns "Maximizing booking rates in marketing campaigns")